Hi guys, Many IMers make mistakes by misjudging the competition for a keyword. This tutorial may help you to determine the competition ...
Hi guys,
Many IMers make mistakes by misjudging the competition for a keyword. This tutorial may help you to determine the competition correctly.
First of all, "the bar" in adwords keywords tool is got nothing to do with serp competition. Its competition for ads. I see even some advanced SEOers make this mistake.
kikimiqbalsoft - See the images below.
The first image contains "nearly impossible" ultra high competitive keywords. Look at the competition bar. Nearly empty.
It doesnt mean that they have low competion in SERP. It means if you want to give search ads for those terms "the competition is low". You can get clicks by spending just $0.05 or something. ITS LOW COMPETITION FOR ADS. NOT SERP.
Now look at the second image. These keywords "easy" to rank. But the competition bar is nearly full. It means, so many people are giving adds for these keywords, so you have to pay like $100 per click in adwords.
Now we understand that google adwords competition got nothing to do with our keywords, we can move on to the next step.
1. Look for EMD in top 10. If you find .com in it, it bit tough to out rank. You better have .org, .net on that keyword or at least that keyword is "in" your domain.
2. If you find more than one EMD (with other domain extensions), you loos one point again.
3. If you see more than 5 domains having the keyword in it, again you loose a point.
4. Now check the title tags, if you see top 5 sites having "exact" keyword in title, you loose a point again. If the keywords are split or unordered in title tags, thats fine.
5. Now check allintitle:keyword. Look at the number of results. Less than 50k is better.
6. Check inurl:keyword . less than 50k results is good.
You dont have to worry about last two points much if you have no problem in first 4 points.
Lets define a "perfect" keyword.
-> you have .com or .org or country level emd (if target a specif country)
-> Top 10 results have no emds.
-> No exact keyword in title tags
Last point is pretty much impossible for a decent keyword. So, just take first two points.
I hope this helps. If you any questions, extra points to consider please post. If you disagree with me, also post why you think I'm wrong.
Napster --
The first image contains "nearly impossible" ultra high competitive keywords. Look at the competition bar. Nearly empty.
It doesnt mean that they have low competion in SERP. It means if you want to give search ads for those terms "the competition is low". You can get clicks by spending just $0.05 or something. ITS LOW COMPETITION FOR ADS. NOT SERP.
Now look at the second image. These keywords "easy" to rank. But the competition bar is nearly full. It means, so many people are giving adds for these keywords, so you have to pay like $100 per click in adwords.
Now we understand that google adwords competition got nothing to do with our keywords, we can move on to the next step.
1. Look for EMD in top 10. If you find .com in it, it bit tough to out rank. You better have .org, .net on that keyword or at least that keyword is "in" your domain.
2. If you find more than one EMD (with other domain extensions), you loos one point again.
3. If you see more than 5 domains having the keyword in it, again you loose a point.
4. Now check the title tags, if you see top 5 sites having "exact" keyword in title, you loose a point again. If the keywords are split or unordered in title tags, thats fine.
5. Now check allintitle:keyword. Look at the number of results. Less than 50k is better.
6. Check inurl:keyword . less than 50k results is good.
You dont have to worry about last two points much if you have no problem in first 4 points.
-> you have .com or .org or country level emd (if target a specif country)
-> Top 10 results have no emds.
-> No exact keyword in title tags
Last point is pretty much impossible for a decent keyword. So, just take first two points.
I hope this helps. If you any questions, extra points to consider please post. If you disagree with me, also post why you think I'm wrong.
Napster --
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